SYS: FREE RESOURCE // PPC × AI
PPC AI Skills
for Claude.
12 specialist Claude skills for paid media professionals. Install into Claude Code and automate the repetitive, high-stakes work — keyword analysis, ad copy, audits, budget monitoring and more.
Specialist AI behaviour,
installed in seconds.
Claude AI Skills are slash commands that give Claude deep, domain-specific expertise. Instead of writing long prompts every time, you invoke a skill with /skill-name and Claude knows exactly how to behave — what questions to ask, what to check, what format to return.
These 12 skills were built specifically for PPC and paid media. Each one encodes a best-practice workflow so Claude operates like a senior account manager, not a generic chatbot.
The CLI version of Claude. Free to set up.
Copy the skills folder into your project.
Claude runs the skill immediately. No prompt engineering needed.
12 skills. Every major PPC workflow covered.
Mutation Safety
Two-step dry-run protocol before any account change. Preview impact before committing — eliminates costly mistakes.
Ad Copy Verification
"Empty > Inaccurate" standard. Flags missing claims rather than hallucinating them. Every ad checked before publishing.
Investigation Methodology
Hypothesis-driven diagnostic approach. Trace performance drops to root cause rather than guessing at fixes.
SQR Pipeline
Three-pass LLM consensus for search query reports. Reduces misclassification and surfaces clean negatives at scale.
Non-Serving Keyword Scanner
Automatically surfaces keywords that exist but aren't triggering. Finds hidden wasted spend in any account.
Portfolio Prioritisation
5-tier framework for ranking which campaigns to fix first. Focus effort where it moves the needle most.
Ad Copy Generation
23-element RSA framework. Writes headlines and descriptions that hit policy, character limits and conversion goals.
RSA Single Account
Bulk ad copy generation across an entire account in one run. Consistent voice, compliant output, fast turnaround.
Account Audit
Full structural audit across campaigns, ad groups, keywords and assets. Outputs a prioritised action list.
Budget Guardian
Monitors pacing against targets and flags over/underspend before it compounds. Set it and stop fire-fighting.
Impression Share Diagnostics
Diagnoses whether IS loss is from budget, rank or both — and prescribes the right lever to pull.
Conversion Tracking Health
Validates that conversion actions are firing, deduplicating and attributing correctly. Catches silent tracking failures.